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That's a very doom-and-gloom way of thinking about it. Personally, if I'm going to be shown ads, I'd rather they be something potentially interesting instead of constantly being reminded of the random crap the average person apparently buys. Turning these things off out of privacy concerns is a pipedream anyway. If the authorities want to know something about you, they will. Best way to remain anonymous is to be uninteresting and disappear in the sea of data. Going out of your way to (try to) retain some privacy actually makes you interesting and more likely to be spied upon.