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goobster  ·  3080 days ago  ·  link  ·    ·  parent  ·  post: The Anatomy of a Campaign Ad - Now You See It

    My class studied advertising in 7th grade. I forget that most classes didn't.

For me it was "Critical Thinking" in 10th grade, but yeah... we were taught how to dissect every element in an ad, understand how it was tweaking us and controlling the way we feel, and then how to find the logical leaps and fallacious arguments. I remember cutting out ads, pasting them onto posterboards, and highlighting the colors, fonts, layout, image choice, etc.

Juxtaposition was particularly valuable. Take the tag line from one ad, and stick it on another, and you immediately see the stupidity in both.

And that was in the mid-1980's.

Imagine what they could teach today with tools like iMovie and Tableau Public...

    I have a rough time with radio shows and podcasts. The lack of editing drives me up the wall.

Jibbers Crabst YES!!!

No Mark Maron, I do not want to listen to you yammer on for 7 minutes about fucking nothing before you even get to the title or topic of today's show. You are not that good, interested, insightful, or have anything meaty to say. Your guests fill that role, so shut up and let them speak!!

Podcasts today are like Geocities... all <blink> tags, tiled GIFs of stars, and crappy clipart.

In 5 years people will listen to today's podcasts (if any remain on any old spinning disks that happen to still be attached to a network), and wonder how we put up with so little information stretched over such vast periods of time....