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Motives:

Money grab - check

Publicity and recognition - absolutely

Planning future career as BS fountain - plausible, but can he plan?

Money laundering - if he loans money to himself and donors pay him back it's not money laundering, it's creative abuse of campaign finance and tax deduction laws.

Anyway

It's impossible to know whether the money or the audiences are more important to him. I think the audience has an edge. You said he could be inspired by Palin's success. I'm sure he sees the potential customers in his fans for more "telling it like it is" afterwards. The campaign money is small change compared to a dedicated audience.