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Isherwood  ·  2920 days ago  ·  link  ·    ·  parent  ·  post: Your Media Business Will Not Be Saved

Yeah, I think that chart is just indicative of the ineffectiveness of display ads. But, NYT was just an example. Sponsored content, overt or otherwise, is already what's keeping the lights on at places that don't use paywalls and I think folks will pursue that.