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That's the same problem everyone has though, right? I mean, when I hear these debates the action item at the end is that people should "fix it" assuming a) someone knows how and b) if a person does know how they could apply their knowledge to an entire industry. I imagine a large content producing organization like, say, the New York Times will develop their sponsored content to mimic the magazine ads of the 70's, which sold products through engaging articles. If that's successful I also imagine NYT will take their display ads in house and post them from the same server as their content images making it hard for an ad blocker to block. That's what I would do anyway.It's a shitshow from top to bottom and I have no ideas how to make it better.