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The Model 3 will be their Bondi Blue iMac, for better or worse. This is their Tesla for normal people, much like the iMac G3 was Apple's return to marginal utility for the common college student and a turn away from TiBooks and Quadras. If Tesla can sell their reserved orders without shitting the bed they'll be the ones to follow. If, however, they don't deliver substantially on time within about 30% of what they've promised, they're going to have a real hard time with a follow-up. Musk has made no bones about the fact that luxury cars are where you start because rich people will put up with a lot of bullshit to impress their neighbors. insomniasexx won't, and she's 200,000 strong.