Having black being labelled gorilla is totally acceptable. It's even kind of funny. If they don't want to be labeled, they don't have to use the service. The problem is more general: We rely on algorithm to tell us how to label picture, find music, watch tv, because it's convenient and easy. 1- Nobody paid us to feed and better the system with our inputs. But obviously it's very valuable 2- Nobody get access to the data we all participated in generating. So we can come up with better algorithm or something. 3- the system purposely keep us in our own personal echo chambers. We'll never live because it's so comfy in here. And then you have the second hand echo chambers, where prejudice keep working because we integrated them in our behavior (eg: less paid job for women) No... Gorillas.. That that's just funny.