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bfv  ·  924 days ago  ·  link  ·    ·  parent  ·  post: Advertisers want you to hate being single. Don’t buy in.

Is it that much stranger than "partner" becoming the term for every sort of significant other, so it takes some effort to figure out whether people are talking about their love lives or their law firms? It's an awkward term, but torturing everyday language is, for better or worse, part of social change now. The term exists because if it's not an explicit category then it's assumed and transgendered people are oddities. It's not a word I'm going to start using anytime soon either, but it's an awkward term with a function.