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I think many, if not most artists make art because they are compelled to. I don't think "growth" is something they think of, beyond artistic growth. That said, it's in our nature to want to get better at things. Being a better gatherer, hunter, builder etc, these things led to survival. Becoming "better" at a non-essential pursuit like running a business that sells hand soap needs to be qualified. How can we prove we are better? We measure year over year sales. How do we know we are better than we were last year? We have double digit growth. This is insane thinking but it's informed by human nature. It's informed by the desire to kill the big gazelle: