It's right there in the closing statement. Who reacts most strongly, most positively to defined abdominal muscles? Women. Getting the muscle, and most importantly the low body fat (and dehydration) is the way to make a high percentage of heterosexual women be physically attracted to you. Not saying its easy, but its not complicated by any means. All the other stuff like crossfit, "functional strength" etc is just the flavor really, along with an allegiance to proclaim and feel good about. We can discuss this in different ways, from a public health perspective (Maybe all the anti-obesity propaganda is starting to work and 'spornosexual' is just a word to describe a type of guy who goes to the gym regularly) or some other. But unless you're a coach, trainer or competitive athlete, youre taking an ab selfie with the intent of attracting female attention.“People love it. There’s no top or pair of shoes you could wear that gets as much reaction as a six pack.”