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Kafke  ·  2489 days ago  ·  link  ·    ·  parent  ·  post: “Picture yourself as a stereotypical male”

Probably because it's a mental thing. I guarantee that the women in the study all are feminists who think about gender constructs daily while the men are just random guys who don't care.

If it were legit influencing, I'd imagine that the female prompt would hurt men's scores much more than the male prompt would improve female scores. Simply because it's much less socially acceptable for men to appear feminine than for women to appear masculine.