As Ruebusch pointed out, the technique has been around for a while. I think though, that we're in an exciting era in MMA. The competency of its fighters has steadily been growing over the years in all areas from striking and grappling to ring IQ. As I said in a thread yesterday on the site that will not be mentioned, it'll be interesting to see how the sport evolves in the next decade or so. I'd say we'd see as big of a jump in skill in MMA as we did in boxing from the '50s and '60s compared to the late '80s and early '90s.

While I do see and here a lot about people from smaller gyms and organizations doing both MMA and Boxing and succeeding in both, I have to admit I wonder if we'll ever see a cross over star in the upper tier levels. Boxing is so specialized as a sport that if you want to be on the top, you pretty much have to focus on just that.

You're definitely right though that Boxing could take a page or two out of MMAs book when it comes to running a business, as of the two MMA organizations do seem a lot cleaner.