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Heh, facebook ads are very very aggressive. At a certain point there was a way to target one person. Anyway, I actually don't find hubski hideous. It definitely takes some getting used to, but so does reddit (and look at it's popularity!). After that I started finding it quite lean and streamlined. These are opinions though. Curating ads is a pretty cool idea, but I can't say I support it when there are alternatives like NPR's model. Besides, most people use adblock/ublock and I doubt that many would go through the trouble of disabling it for hubski.