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This was great. I'm not surprised at the extremely quick success of Podemos with ideas like that driving the movement.

Outreach doesn't mean telling people to read 800 page tomes, it means tailoring your message to their basic needs and fears and articulating an authentic and feasible way to solve their problems! Theory is all well and fine for when you want to build structures and institutions, but "bread and peace" goes over far better than "look up twelve of these long words in the dictionary and read this rambling manifesto".