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A cynic would argue that there is more value in shining it on and that what you don't know won't hurt you. It's not like Jonah Lehrer had to give all the money back. It's not like the publishers didn't keep the lions' share of the proceeds from his books. I bought two Lehrer audiobooks. Nobody's offered me a refund. A realist would argue that Google's model is anything but B2B and that they digitized the world's libraries first and then asked for forgiveness later. Having recently read a book on Google, I don't get a sense that they value publishers or see any benefit in making nice with them.Why isn't there an editorial search engine that checks all text? Why doesn't Google offer a one-click service to publishers as a product?