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kleinbl00  ·  3462 days ago  ·  link  ·    ·  parent  ·  post: Vice: We've Been Had, and We Let It Happen

The problem with this is that Vice cost very little on the newsstand but could be had for exorbitant amounts of money several weeks in advance to large corporations that wished to market to youth.

I worked at the company that did the music programming for Urban Outfitters and Abercrombie and Fitch. Our subscription was thousands a month, but we got the next issue back when the kidz were looking at the last issue.

I've always known Vice as a marketing organization, because it was full of trend articles and projections that - I'm now realizing - probably weren't in the newsstand version.