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As you can imagine, we put a lot of time and thought in to the "motto" for Hubski (I too dislike the term slogan). At first I had wanted to have it read: Hubski -are you thoughtful? Because I wanted people to feel challenged by it. I wanted to let people know that there was an expectation. mk wisely, and strongly disagreed and preferred "a thoughtful web" which is what is there next to "Hubski" when you are logged out. I like "Hubski -Civility by design" and hope the site can continue to live up to such a lofty philosophy.