...wasn't there talk of a Going to the Moon approach to reducing carbon emissions?

Not really an apt analogy, IMO. Going to the Moon was a common goal that people could cheer for, while cheering against the USSR. There was a sports glory aspect to it. Nobody was harmed, and everyone was rewarded. Fixing GW on the other hand requires hurting a lot of people. Granted, many of these people deserve to be hurt pretty badly, but they have a lot of cash on hand and will do what they can to maintain status quo. The Moon shot was a singular focus with a clearly defined goal and everyone on board. There's no way to reduce GW to such a simplistic focus, I'm afraid. Only controlling energy and food prices can really make a difference in effecting our collective behavior. I've always had the thought that gasoline should be price progressive. That is, if you drive a truck, you pay $6/gallon, whereas, if you drive an electric/gas hybrid, maybe you only pay $3.

The other side, that nobody ever wants to acknowledge, is that your cheeseburger is worse for GW than your pickup truck. Meat should cost the end consumer what it costs the rest of us ecologically. $1/lb for chicken is unconscionable, and it's ruining the world.