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I do think that Google has overvalued social in search. And yet, it's so hard for them to resist, because it aligns so well with what their advertisers think they want.
I do not want my search to be catered to my personal preferences. If I want to consume information, then yes, give me the kind of stuff that interests me. But when I search, I want an algorithm to use my search terms and not me to figure out what I am looking for. Much of what is valuable about search is the serendipity of new information. Tell me what I am likely not to know. Surprise me. The last thing I want from search is an internet conversation related to the thing I want to learn more about.