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caio · 4494 days ago · link · · parent · post: Google downgrades Chrome ranking after paid-link monkey business
How's that different than this?
To help drive ad sales, Google pays for traffic to their ads. They paid out $2.21 billion, or 24% of their ad revenues in "Traffic Acquisition Costs". That money goes to revenue shares with their AdSense partners and to "distribution partners" -- presumably browser makers, PC OEMs, and mobile OEMs and operators. This is Google's business. They sell ads alongside "free" content, and they buy additional traffic to make those ads more valuable. http://weblogs.mozillazine.org/asa/archives/2011/12/firefox_... (I've been quoting that blog post a lot lately.)