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user-inactivated · 3758 days ago · link · · parent · post: Snapchat CEO Reveals Why He Rejected Facebook's $3 Billion Offer
From the homo economicus standpoint, their decision makes little rational sense. I can, however, understand giving Zuckerberg the cold shoulder once you consider the egos involved. What I can't understand is Zuckerberg's exorbitant offer in the first place—as a young twenty-something, it feels to me like Facebook is here to stay. Even if Facebook has quietly become moribund without us old people noticing, I'm not convinced that acquiring Snapchat would stave off Facebook's demise. If Facebook is destined to fail (though again: to me, it seems "too big to fail"), purchasing this trinket, or any "killer app" for that matter, wouldn't do much to alter that destiny. What potential did Zuckerberg see in Snapchat?