I just posted this article about dogecoin and it ties in nicely with your point that "It needs to be way easier to obtain and store coin. -so that my mom could buy it and understand how to store it." From the article: “In hindsight it was obvious that cryptocurrency was ready for something that was more accessible, and a meme is obviously really accessible," Markus said. "Everyone recognizes the doge meme. It’s based on a dog, and everyone loves dogs. It was a perfect storm.” Dogecoin is bizarre to say the least, but bitcoin could take a page out of that book.The crucial struggle for Bitcoin, and cryptocurrency at large, is getting people to understand what it is, how it works, and how it can be useful to them. People are curious about cryptocurrency, but they don’t understand it. While Dogecoin still has a much smaller market cap than Bitcoin, anecdotal evidence suggests its meme-based accessibility is helping attract new users.