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lil  ·  3786 days ago  ·  link  ·    ·  parent  ·  post: The Best Feel Good Viral Marketing Ploy of the Year

This is the first I've seen of it, and I am flying Westjet shortly. It's gone viral somewhere as it has 14 million hits with Westjet donating flights to Ronald McDonald houses after 200k hits. For those who don't know Ronald McDonald homes are lodgings near children's hospitals for families of hospitalized kids.

Anyway, it was not a hoax. Travellers flying from Hamilton and Toronto to Calgary were given their xmas wishes. Too bad that it's a one-off.