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thenewgreen  ·  1904 days ago  ·  link  ·    ·  parent  ·  post: The myth of the brainstorming session

No, it's still brainstorming. For example, the programmer/coder has an idea about how to approach media or the marketing person has some CSS ideas etc. all geared towards bringing the big-idea to market. These examples exist in traditional brick and mortar businesses too.