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Could not decide if I should be posting this in a comment or making another post but its relevant to the topic(sorry new here). These are some logo evolutions of major brands over the years. We looked over them in a branding class last year and when I saw this thread reminded of it so I dug it up from last years pdf's. The changes over the years is actually very interesting. http://best-ad.blogspot.com/2008/08/evolution-of-logos.html edit:grammer