4Across the country, more and more are fed up -- and rising up against the stereotype of the inept, clueless father.
by thenewgreen 361 days ago · link
- What exactly made time with dad "the toughest test imaginable?" The ad showed dads making some unpleasant faces and ended with a woman saying, "good luck, babe."
Also, leave the Simpsons alone. Homer isnt a bumbling father, he's a bumbling person. Unlike the other examples, he's not much good at anything. The show also has Flanders who is the "ideal" father.
I guess I get a little sensative when the Simpsons name is muddied.
by speeding_snail 358 days ago · link
People don't like the unknown. Don't like change and like to push everything and everyone in a cubicle (pigeonholing or "hokjesdenken" in Dutch). We like categories. It makes us feel like we have control over our lives and surroundings. Stereotypes are a logical consequence of this way of thinking. We create a stereotype, attach a few persons to that stereotype and we think we know what we can expect.
When applied to marketing, we have to see what the goal of marketeers is. This is to sell a product, right? How do you sell a product? By making it feel familiar. Stereotypes are familiar. We know what kind of person would buy the product. We can relate, because it is a stereotype. We know what we can expect and where the product fits in our lives.
In short, it is all about feeling in control and expectations...
by thenewgreen 358 days ago · link
- How do you sell a product? By making it feel familiar. Stereotypes are familiar. We know what kind of person would buy the product.