- What exactly made time with dad "the toughest test imaginable?" The ad showed dads making some unpleasant faces and ended with a woman saying, "good luck, babe."
Also, leave the Simpsons alone. Homer isnt a bumbling father, he's a bumbling person. Unlike the other examples, he's not much good at anything. The show also has Flanders who is the "ideal" father.
I guess I get a little sensative when the Simpsons name is muddied.
When applied to marketing, we have to see what the goal of marketeers is. This is to sell a product, right? How do you sell a product? By making it feel familiar. Stereotypes are familiar. We know what kind of person would buy the product. We can relate, because it is a stereotype. We know what we can expect and where the product fits in our lives.
In short, it is all about feeling in control and expectations...
- How do you sell a product? By making it feel familiar. Stereotypes are familiar. We know what kind of person would buy the product.