Who knows what his intentions are, maybe he's truly doing this for the right reasons and not making any money off of it? As for the reddit posts, it definitely seems bogus. Nice sleuthing though, impressive work. You should update this as you find out more (if you do)
I don't blame you for not wanting to know more. It seems to me that being a moderator would be a ton of work. As someone unfamiliar with the process, is it very time consuming? Other than the satisfaction of being part of something you like, are there other incentives?
Moderating on reddit can take as much time as you're willing to give it. I don't have as busy of a queue to consider as more popular moderators. Someone like syncretic dedicated significant time to build a content network that has quite a few subscribers. I mainly handle disputes from users and try to post good content. I do it because I think I can be a positive influence on the places I moderate. Some people do it for the power, I just want to leave a better site than I found.