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Google downgrades Chrome ranking after paid-link monkey business

by mk · #google
posted 507 days ago · shared by: 2
It would be really interesting if this hurt Chrome adoption/use.


by caio 507 days ago  ·  link
How's that different than this?

To help drive ad sales, Google pays for traffic to their ads. They paid out $2.21 billion, or 24% of their ad revenues in "Traffic Acquisition Costs". That money goes to revenue shares with their AdSense partners and to "distribution partners" -- presumably browser makers, PC OEMs, and mobile OEMs and operators.

This is Google's business. They sell ads alongside "free" content, and they buy additional traffic to make those ads more valuable. http://weblogs.mozillazine.org/asa/archives/2011/12/firefox_...

(I've been quoting that blog post a lot lately.)

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by mk 507 days ago  ·  link
I think the difference is that the "traffic acquisition" mentioned is direction of people to Google Search, like the Mozilla partnership, and not to specific search results.

My iPhone browser has a google search field, and I am sure that Google pays for that, and that it drives traffic to its ads. It is money to drive traffic, but doesn't mess with Page Ranking.

Afterthought: Also, not only does that mozilla stuff work as traffic acquisition, it's also branding. So there's some other value for Google there.

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by lessismore 507 days ago  ·  link
Hand got caught in the cookie jar. Self slap on hand. Hope for good PR. Google does what a corporation does. I doubt it will do too much to slow down its growth.
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by mk 507 days ago  ·  link
It's a very big blunder. Now people will always have a clear example of Google skewing results. Google Search is a cornerstone. They really can't afford to jeopardize its credibility.

I do not think social is the key to search. It's not useless, but it's way too overrated IMHO.

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by lessismore 507 days ago  ·  link
But "social" is the answer to everything, at least that is what is being sold to us. :)
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