I don't know. Maybe if their shoes are as comfortable as they say, there are some USPS employees walking around in new pairs of shoes. Also, why would you want to draw attention to a package? If it seems unusual in any way, they'd be inclined to give it more attention and perhaps inspect it, no? This smacks of marketing to me. Intentionally "edgy" branding and then poking some fun at the ol' sticks in the mud in Bible Thumping America is right up the alley of some people that might be interested in buying hip, German, Atheist brand shoes, don't you think?
Edit: I do wonder if they are comfortable though. They look nice, if precious. The names for the products are pretty awful too.
They certainly look nice, but yeah, I don't see the point in wearing shoes that declare your religious non-affiliation.
Me either. My bet is the Post Master General took them out!
http://webcache.googleusercontent.com/search?q=cache:1Y7YzZG... The google cache is nigh unreadable :( Time to wait for the website to come back up, I suppose.
This seems like the same thing as this. People using their religion (or lack there of) to sell products. Equally as ridiculous imo.
- It still isn't cool if their more bombastic mail is really being handled differently.
Brilliant marketing. I guarantee they've sold a bunch of shoes because of the 'USPS' (supposed) mishaps.
Not sure I buy it.
Don't you just love randomly bolded words and sentences so edgy they're at random, jaunty angles?
Brilliantly marketed website and product. I hate it, but there are a lot of people lapping this up, I guarantee it. We're about to see a bunch of 16 year old /r/atheists running around in $140 german shoes :)
Oh I know it, I spent a year helping marketers with landing pages that screamed spam to me. But it wouldn't be used if it didn't work.