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comment by kurmit
kurmit  ·  2870 days ago  ·  link  ·    ·  parent  ·  post: Minimalist Design - What Microsoft Could've Been

Ignore how shoddy my comparison is - I made it quickly in Keynote - but, I'm noticing some similarities here. Presenting the product on the box with a simple image and a mix of bold/standard text in the name. Short sentences, designed to feel weighty and meaningful ("Mankind's most advanced phone." <=> "Performance and Design. Taken right to the edge".) I like the slate, though - I think it's one of the things that separates this scheme from Apple.