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It's dumb, top to bottom. We now have the ability to make hoghly efficient low-footprint vehicles that are much cheaper to operate...but instead we'll probably waste the efficiency gains on big, bulky luxury SUVs with poor sightlines. A regular hatchback with batteries in them (VW eGolf, Audi e-Tron) uses twice as much energy per mile as as an aerodinamically optimized vehicle like a Tesla or even a Renault Zoe. I can't imagine the abysmal energy per distance rate this thing will slurp. That said: Hummers have always been petrol-slurping monsters, so I doubt it'll put anyone off from buying one to drive to football practice. Will be fun to see stranded Hummers on highways though.