Not talked about in the article, but related, a draw down in carbon creation, whether we're talking about drilling for or transporting oil, manufacturing, etc., reduces the risk of environmental harm. The less oil being pumped and moved, the less spills there will be. The less factories in operation, the less people develop asthma. The less planes flying, the less noise pollution interrupting the dynamic and vital sounds of nature. There's more at stake than just carbon reduction.
Until companies have to pay for the impact they have on this world, externalities included, its all just a pipe dream. It MUST hurt the P&L for there to be action.
I understand that. I'm just adding that there's secondary benefits to curbing this type of behavior and it's not just isolated to carbon emissions. There's all sorts of problems in the whole chain, from the extraction, processing, transportation, to eventual use of fossil fuels. It's important that we keep this stuff in the ground, but it's also important to remember why.