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- Microsoft, which is one of NPR's sponsors, says it has been "carbon neutral" for years by reducing emissions and paying for offsets for what remained.
But those offsets, while they may have kept new carbon dioxide from being released, did not usually involve taking existing emissions out of the atmosphere. The company's new policy will place a much stronger emphasis on such carbon removal.
"Neutral is not enough to address the world's needs," Microsoft President Brad Smith wrote in the announcement Thursday.
user-inactivated · 1559 days ago · link ·
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Their timeline is 'The next 30 years', so...I'm going to go with elaborate greenwashing until I see some massive concrete action being taken. We'll see if anyone remembers this promise in 15 years - unless they make it a massive part of their brand, I could easily see this initiative being forgotten.