I'm still in love with it, for all the reasons people hate it. The key thing is that Truck Guys are brand-devoted. Be it a Ford, Chevy, Freightliner, Kenworth, or whatever, the guy driving the truck identifies far more with the brand than with the actual vehicle they are driving. Guys driving light-duty vehicles (any truck you can drive without a special driver's license) are looking for the next model they are going to buy from their preferred manufacturer. You are never going to get a Ford guy to buy a Chevy. Period. So if you are launching a new truck, existing truck owners are NOT GOING TO BUY IT. There is literally no feature, widget, addition, or buzzword you can put on your Ford that will make a Chevy guy buy it. So there is no reason to build a truck for those guys. But there are a bajillion Toyota, Nissan, Isuzu, and 1/4-ton pickups from American manufacturers out there. And there has been no development in the light pickup market for probably 20 years. These vehicles have 250,000 miles on them, and have been workhorses for people for decades. There are also people out there who would like a truck, but are not "truck people". And then there are people like me who just are fucking DONE buying gas, and love Musk's audacity enough to pay a premium for his weirdo vehicles. The polarizing design is the only reason for the design. To alienate those who would never buy it, and to energize those who are tired of fuckwits in lifted Ford F-250s rolling coal on every Prius they pass. I think it's brilliant, and I love it. And in the end, it's a car, so it is always going to suck in comparison to the beauty of a motorcycle! (... ducks and runs away...)
"The polarizing design is the only reason for the design." While I think that was definitely a goal, there is a huge function in the design. If you haven't yet, check out the motortrend article "How Tesla's Cybertruck Turns Auto Manufacturing and Engineering Upside-Down".
