My point exactly: a trend revealed by google searches doesn't necessarily indicate a trend on the rise, it could just as easily indicate a trend running out of runway.

Although really we're talking about wine coolers so I don't know how much of a "trend" there really is. I consoled myself over the proliferation of radlers and shandies and the utter disappearance of lagers by arguing that at least Bartles & Jaymes was gone and then there was an entire fucking endcap of the shit. Meanwhile, the white trash summer beverage that kept my mother perpetually trashed from memorial day to labor day is apparently "a light buzz summer drink perfect for the front porch."

The simpler the recipe, the more critical the ingredients. Slater likes Broadbent Rainwater Madeira—a style named after its gentleness—which he says is “not too dry or too rich like a malmsey,” a sweeter class of Madeira. And he prefers Boylan Heritage tonic for its balance and deft touch with citrus.

Fuckin' Gallo & Canada Dry, you poncy gits

Just because you're now pretentiously sipping "michiladas" doesn't mean you didn't simply leave the tequila out of your trasherita.