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comment by goobster
goobster  ·  397 days ago  ·  link  ·    ·  parent  ·  post: Generation Xers Have The Most Gen X Response To Being Left Off The List

Uhhh... that looks to be a significantly different McLuhan book to the one I have in my library... not so sure I want to read this one... ;-)

kleinbl00  ·  397 days ago  ·  link  ·  

First UK edition (1967), lifted directly from Wikipedia. It appears to be worth some money.

goobster  ·  395 days ago  ·  link  ·  

Have I actually owned a book for 30 years titled "The Medium is the MEssage" and been mis-reading the title and entire concept of the book for that whole time?!?

kleinbl00  ·  395 days ago  ·  link  ·  

    The title is a play on McLuhan's oft-quoted saying "The medium is the message". The book was initiated by Quentin Fiore. McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.