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goobster · 1913 days ago · link · · parent · post: Generation Xers Have The Most Gen X Response To Being Left Off The List
Uhhh... that looks to be a significantly different McLuhan book to the one I have in my library... not so sure I want to read this one... ;-)
First UK edition (1967), lifted directly from Wikipedia. It appears to be worth some money.
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The title is a play on McLuhan's oft-quoted saying "The medium is the message". The book was initiated by Quentin Fiore. McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.