Changed the title because this is much about more than just Ariana Grande & Drake. It's about how the pop music industry functions in harmony with "meme culture," and it's fascinating.
<a href="https://hubski.com//pub/419216">Discuss this on Hubski.</a>
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I've felt that the interconnectedness that the internet offers has really helped to tear down the length of styles and fads --
This article got me in my feelings. Now I'm being nostalgic remembering all those crazy challenges the article points out.