It is incredibly complex. It's an aspect of our ostensibly-capitalist, occasionally-socialist economy. You don't move away from that overnight, for sure. I try to limit my beef to once a week. It ain't hard. It encourages you to eat better beef. Better beef costs more and is more profitable. Everybody wins. Talk America into eating less, better beef and we all end up happy. Theoretically the dairy industry earned $104b in revenue in 2014. If we are to believe the Canucks, the taxpayer underwrote $70b of that. The "Got Milk?" campaign cost $23m a year... imagine what even a billion a year in outreach to oh, I dunno, every other less impactful agricultural product in the US might do?
We've cut down on the meat too. I'll make one beef meal a week as well, usually lasts two nights so that's all good - but I've made some more vegetarian dishes as a result of cutting it back, which is always nice. Increasing my skill in the kitchen and reducing the beef consumption. It's impressive how quickly those changes can become normal; we use reusable bags for groceries, recycle everything we can at the local recycling unit down the road, eating less meat, I walk to work now and my car only gets used when I'm heading out of town.
We've been on a mostly-poultry diet for years, with some pork. Red meat of any kind is a few-times-a-year thing. I'd do more fish but my wife doesn't like it :/ Meanwhile, I'm yet to find a vegetarian meal that doesn't cause a blood sugar crash a couple hours later. Do they not do pick-up recycling where you are? We have a trashcan-sized bin that we wheel to the curb every two weeks.
That's not bad then. Still, I'm surprised, as I feel like that's something big cities do here too (although I've never lived in one, so can't confirm that).