Disclaimer: I haven't read all of this yet, but the random bits I've sampled ring true.
Tagging kleinbl00, for obvious reasons. Hell, you might utterly detest the article, but a rant is always welcome.
Edit: I apologize, most of this is things I think Hubski already knows. We are not the target audience, but it might be a good resource to pass along to younger internauts. There are some interesting case studies sprinkled in, though.