Thanks a lot for the input. I'd like to see where Google, Amazon, Netflix will fall into place here. Being the only actors powerful enough to make a difference in the legislation, a company could try to profit from winning over competitors' consumers by openly lobbying for neutrality. Or something, I don't know.
Well... Google, Amazon, and Netflix (and Facebook) are the golden geese for the ISPs. These are the sites that drive 90% of internet traffic. So if I am a smart ISP, I leave those companies alone. (Mostly.) Play nice with them. Give them a good price to make sure their data always gets the fast pipes, because these are the sites that have the "suction" to force consumers to pony up for faster speeds to their homes. See, I can charge Google a million dollars, or I can charge a million people $49.95 so they can reach Google. Going with Option 2 keeps Google friendly with me, and lets me gouge ALL of their customers for fee, with the implicit approval of Google themselves.