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tacocat · 2346 days ago · link · · parent · post: Polling shows that 37% of Alabama evangelicals are actually more likely to vote for Roy Moore
Maybe not in this example but "Hey, that guy's just like me," factors in frequently. Like Bush II was seen as very "down to earth." You know, the sorta filthy rich idiot who'd be fun to drink beer and watch football with.
That is not a modern distinction. "that guy's just like me" has been a factor in politics since Andrew Jackson at least.