I read about someone (on here?) using post-its: whenever you have a bunch of people over, ask them to anonymously write their opinions / associations with a bunch of names on post-its.
That's kind of a fun idea. If there are enough people almost every name can be disqualified from someone's childhood memory. Right now, we're leaning toward Fox, which I think is sick. My wife isn't an X-Files fan, so that name doesn't mean anything to her, fortunately. I had McGeorge picked out from long ago, but it took her about half a second to veto that. Anyway, now that Ken Burns' Vietnam is all over the place, it kind of lost its appeal to me at this place and time. The funny thing is how similar our aesthetic is in almost all things design, and how vastly different it is with respect to names.