- In creating Playboy, Hefner was at the right place at the right time, according to Lois Banner, a professor in the University of Southern California's Gender Studies Program.
"He was very bold," Banner said. "Much of his brilliance is as a marketer. A lot of his brilliance is not necessarily as the creator of a cultural icon, because that cultural icon is women ... He simply raised it up to a kind of epic phenomenon in culture."