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comment by flac
flac  ·  362 days ago  ·  link  ·    ·  parent  ·  post: Swept Magazine reviews my record

Didn't know this album existed, looking forward to sitting down and listening to it sometime soon! Also, if you don't mind my asking, how did you go about getting your album reviewed/what does your "recent promotion campaign" consist of? PR is by far my weakest area, interested in hearing what works for you.

cW  ·  362 days ago  ·  link  ·  

Cool, I hope it treats you well! For my promotion campaign, I retained the services of a very effective and well-connected firm, Independent Music Promotions, or IMP. I was looking for somebody who could deliver the results labels get for their musicians in terms of press/connections, but who wasn't trying to own you and/or your music. I was pretty sure that such a thing must exist, so I searched for them, and lo and behold, they did! They're very small, focused, and their track record says it all. Their services aren't cheap by any means, and they only represent artists they're confident they can place and promote successfully, but they definitely over-deliver. James Moore is the main guy, and prior to founding I.M.P., he wrote "Your Band is a Virus," a book which details the avenues and strategies he puts to use when promoting clients' music. Now that I've seen results, I'm definitely going to be reading it, and putting as much of the strategy to work in my personal promotion efforts as I can. I suppose it would also offer a good glimpse of how he and co. proceed, if you wanted to assess more deeply than basic web searches can afford. I have nothing but good things to say, as you can tell, (I've also just noticed that they've included my gushing commendation on their website), and whether or not you decide to promote this way, I'd be very happy to keep discussing it. You have beautiful songs, and they're well crafted too, so however you go, I'm sure you'll have success.