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comment by zebra2
zebra2  ·  380 days ago  ·  link  ·    ·  parent  ·  post: Facebook ads

I'm really interested in fb advertising. The targeted-ness of it is appealing, but there's a bunch of things about the process I don't know about since I've never set one up myself. Do they need to be geographically based ("within x-miles of your business") or can I target worldwide based on whatever select criteria? Also how specific can I really get with the criteria? I'm also curious to see what people's success with it is.

kleinbl00  ·  380 days ago  ·  link  ·  

As with most things it's pay-per-impression. If you're targeting across a wide geographic area, you can limit who it targets much more and still get a big number. Costs go up rapidly, though - I remember my wife ran a FB ad in Los Angeles where a 5-mile radius was gonna be a few hundred but a 10-mile radius was like $6k.

Just looking now, Facebook will let me put together a "campaign" where I basically get distance, gender and age. That's it. But if I want to "advertise my website" it gives me interests... and if I say "crypto" it allows

- Key (cryptography)

- Cryptography

- Cryptocurrency

- RSA (Cryptosystem)

- Bouncy Castle (Cryptography)

- Cryptographic hash function

- Almas (cryptozoology)

- Cryptozoology (tv genre)

Now - I reckon you could target an ad to Bouncy Castle crypto pretty much worldwide and not pay a lot. Target an ad to cryptocurrency? A little more. Target an ad to "fans of Cracked?" Best have deep pockets.

snoodog  ·  380 days ago  ·  link  ·  

It sounds like if you target worldwide you are likely to get mostly bots and like farmers. If you might try buying some honeypot ads for small amounts of money and see how much garbage you end up per dollar.

Old but good video on FB likes