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Editors wield the real power. Walter Murch is a brilliant and famous example. The RadioLab episode called +"Blink" has Murch talking about one of his interesting discoveries from his extensive film editing career. It really can't be over-sold... anyone who has done any audio or video editing knows that there is a deep and visceral power held by the editor. I've had the privilege of narrating a movie or two. And when I saw what the subtlest edits could do to the viewer... it was sobering. We really are machines, and we can be programmed and manipulated in scary-easy ways.