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You missed how the author is not only pushing his brand, he's linking to his own press and talking about the book he's writing. Sorry, $1 coffee is not a fucking revolution. It's been on the Value Menu of every fast food restaurant that makes coffee. I can also say from experience that of the five roasters in LA I tried, four are shit.
thenewgreen · 2903 days ago · link ·
Normally, the highest profit margin in a restaurant.....brewed Iced tea. Would be coffee if everyone didn't add sugar and cream and use a disposable stir stick etc. Grabted, one doesn't take GP margin to the bank, you take GP dollars and therefore, it's kinda moot, but still an interesting tidbit.