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- As part of an aggressive new voter-targeting operation, Cambridge Analytica – financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer – is now using so-called “psychographic profiles” of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey-takers.
Documents seen by the Guardian have uncovered longstanding ethical and privacy issues about the way academics hoovered up personal data by accessing a vast set of US Facebook profiles, in order to build sophisticated models of users’ personalities without their knowledge.
PlaceboEffect · 3030 days ago · link ·
...Sometimes I wish our voting system was more of "Not that person, Not THAT person" checkbox system. Because I'd be checking EVERY damn box. I haven't seen a single candidate I thought would actually do America an iota of good in about 3 elections. And it's getting worse and worse.