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Recently found out that excelsior can be used to refer to wood shavings used to package fragile deliveries or make things spongey. Apparently it was originally a trademarked name for selling the stuff, which is really the only legitimate reason I can think of for calling something as mundane as chaff something as cool as EXCELSIOR.
Excelsior, you fathead! - if this is the article I remember it to be it's very worth while. - it is the article - i shall share it now