There was nothing wrong with Google+ in principle — it was miles better than Twitter, say. But then they forcibly linked everyone's accounts and the real fun began. An anti-death project, on the other hand, is exactly the kind of naïve schoolboy undertaking you'd expect from Google, a company whose idea of morality is "Cool explosions and whoosh and everyone lives for ever and airplanes made of hamburgers!" I can't imagine anything more awful than living forever, not to mention the fantastic problems it would create. We're already overpopulated. What happens when people stop dying? And if the average lifespan were 160, when would you retire? 140? How do you feel about working a 9-5 job for literally 120 years of your life? If that thought doesn't send a chill down your spine, then I don't know what will.